My former co-worker from Pyrotek, Heidi Mitchell, and her husband Scott Mitchell are starting up a doggy daycare business and they needed some marketing materials. Teaming up with other former colleagues from the Marketing Department at Pyrotek, we worked on Heidi's marketing strategies. My role was to design and code their website using WordPress so that Heidi or Scott can finish filling out the content and autonomously make updates.
I redesigned Pyrotek's Battery Materials webpage to make it more engaging and informative.
Redesigned Pyrotek's About Page to include Pyrotek's new strapline and mission and vision statement while also giving the page a clean structured design and layout to reduce the bounce rates on the page.
Pyrotek has created many innovative products that are patented, but they didn't have a page on their site that listed these patents. I designed and coded a new page on the site to list these patents to help the legal team protect Pyrotek's intellectual property.
I redesigned and recoded the Pyrotek Careers page to add engagement as well as meaningful information about Pyrotek so the candidate could better understand what the company is about.
Not only did I create a new design for the Pyrotek.com homepage, but I led the homepage planning team in strategizing regular updates to the homepage and subsequent pages, resulting in higher user engagements, lowered bounce rates and elevated internal customer satisfaction. Once the English version became I success, I helped the Chinese marketing by creating the Chinese version of the homepage and led their online marketing strategy.
Created an engaging new template using Marketo for our Email Marketing Campaigns designed to look like the pyrotek.com site.
I was employed at PartyCity.com, the largest Party Supply and Halloween Ecommerce store in the world. My role was to maintain and develop the various pages and widgets on the Ecommerce Platform using best practices in SEO and advanced HTML, CSS, Javascript and JQuery techniques, while ensuring ADA compliance. As a result I created an enhanced and streamlined user experiences. My code was visible throughout the entire site.
This was my latest freelance project. I designed and built a reponsive SEO friendly website for a professional Photographer who wants to showcase and promote his talent. He wanted the ability to add and change content to his site without worrying about breaking it. Using PHP, I coded the pages so that he can add photos to his portfolio site and the code would be automatically generated to populate his site.
Heat and Control is one of the world's largest manufacturers of food processing and packaging equipment. Taking their existing content, I gave the site a cleaner, more inviting, modern appearance, while keeping the content that drives their SEO to the top of Google's ranking.
Gruber Painting is a well established Residential Painting Company in the South Bay & Peninsula, but for the longest time they had no web presence. The first stage of the project was to design and create a simple splash page with the company contact information while the website was being developed. The second stage of the project was to design the look and feel of the site as well as the usability. I designed the site to have a responsive layout so it could be viewable on different browsers. For the final stage of the project, I programmed the site using php to make it database driven and for the contact forms. I used a combination of HTML, CSS, to create the responsive layout, and jQuery and JavaScript on the projects page for the interactivity.
I redeveloped the ecommerce website for Elite Recruiting Films. They were a small startup company that specialized in sports recruiting and highlight videos for athletes looking to get recruited or applying for sports scholarships. Their original site used an online website template with a ton of unnecessary and messy code. I improved the usability of the site by consolidating redundant pages and adding a PHP contact form as a way to filter the user feedback and to better assess the needs of the clients. I also used best practice methods to clean up the HTML and CSS code.
Peninsula Bible Church had a bible study group for young adults in their 20's. They needed a website to draw in other young adults in the Bay Area looking for a Bible Study group. I designed the concept for the website using the latest web design and user experience trends to create a compelling site that would be easy to navigate so that the user would get the information they needed to join the group. This resulted in significant growth in membership.
Albatross Studios is a small recording studio and they not only wanted a better site than the static graphic they used as a splash page, but they also needed a way to showcase their music quality. In addition to redeveloping their site, I added a flash music player as a way for them to easily stream their music samples. The site was also designed to be intuitive for the owner to add information and boxes as needed. I used php for the contact form and Jquery and Javascript for the slideshows.
The Trendy Rose is a fashion forward blogging site where fashion designers and merchandisers can collaborate on current fashion trends. This collaborative project utilizes wordpress for the cms functions that allow the client to easily update her site as fashion is a constantly changing industry. This was a collaborative project where my focus was on the usability design and creating the look and feel of the site.
I developed this flash based site to be used as the new internal school portal for the Art Institute. The actual site is restricted to public use and can only be accessed through the Sunnyvale campus computers. You can view the localized version below
Redeveloped the "EDGE," Evening Service website, for Santa Clara First Baptist Church giving it an updated look and feel and improving their SEO.
This php template is perfect for any company that is tight on time and money. Clean responsive layout and design, perfect for any browser, tablet or mobile device. Uses php forms, includes a locations map placeholder.
Got a tight deadline and or budget? You could purchase the use of this sleek Ecommerce site with your company branding and color scheme to showcase your products! Best used for clothing/high fashion sites. Uses a responsive design which can be used on any screen width, mobile device or tablet.
I coded the website for Aracom Amps.
*Property of Design2Market feel and improving their SEO.
I coded the website and produced the marketing materials for Pacific Hotels. They own a chain of hotels in the Bay Area.
*Property of Design2Market
One of the most successful ways that Heat and Control market their products is through Tradeshows and PMMI is one of the largest Tradeshows that market packaging and product handling equipment. I worked with the rest of marketing team to completely revamp the booth for PMMI in 2013. I played a major role in the development of the new booth by designing and producing all of the graphics that were used. The biggest challenge I faced was having to work with photos that were not large enough to expand to the extremely large scales the booth demanded. Using a combination of Photoshop and Illustrator, I came up with various creative methods and design strategies to make the files work. The end result was that the CEO of Heat and Control commented that it was one of the best-looking booths he had seen in a long time.
*Property of Heat and Control
Heat and Control had several tradeshows per year, and would require new lightbox images and various large format graphics that I would design for each show.
*Property of Heat and Control
We would often run several ad campaigns for CCSF advertising different enrollment periods. These ads would run online, in different publications and even on public transportation and signs.
*Property of Design2Market
There was a company in San Jose that owned a collection of low income apartment properties that required rebranding. This was a collaborative project that involved logo redesign, an Illustration of the property map and floor plans of each apartment type.
*Property of Design2Market
I Designed/produced several tradeshow graphics and posters for various clients.
*Property of Design2Market
One of my latest freelance print design projects was to design, and produce book covers that would be used on screen and in print for the new paranormal book series, Shades Below. These covers demonstrate my expert Photoshop abilities to manipulate and compile images and text into compelling book covers.
Santa Clara First Baptist Church has been one of my most faithful clients for over 10 years. My latest design project was to design, and produce three brochures for the church's Sr. Pastor Search Committee. These brochures contained information about the city of Santa Clara, the Sr. Pastor job position and information about Santa Clara First Baptist Church and were given to each applicant. As a result, the Santa Clara First Baptist church hired a well-informed Sr. Pastor, who was the perfect fit for the church and the congregation.
In order to reflect Heat and Control's continued innovative food processing and packaging equipment, the marketing materials needed a more innovative design and rebrand. I came up with the new design for the marketing materials by using richer imagery, modern typographic, color and design solutions that were more aesthetically pleasing and appealed to newer markets.
*Property of Heat and Control
In order to reflect Heat and Control's continued innovative food processing and packaging equipment, the marketing materials needed a more innovative design and rebrand. I came up with the new design for the marketing materials by using richer imagery, modern typographic, color and design solutions that were more aesthetically pleasing and appealed to newer markets.
*Property of Heat and Control
While working for Heat and Control, I designed and produced multiple company marketing materials, print ads, brochures, and datasheets. Showcased, is an example of one of the datasheets, containing a picture of the product in use along with a single product shot with a diagram of the different parts.
*Property of Heat and Control
I design several ads for Heat and Control that went into various magazines and publications that were targeted towards product business owners. I would resize each ad to fit the specification of each magazine that we were running the ad in. These are three different ad campaigns.
*Property of Heat and Control
Spray Dynamics, was a smaller food seasoning equipment company that Heat and Control acquired. Upon acquisition, we needed to improve Spray Dynamics' branding strategies. I first recreated their company logo in Illustrator to be vectored so that it could be simplified and scalable to meet the different marketing needs. I redesigned the product brochures for at least 13 of their different machines. These brochures demonstrate my expert Photoshop skills, high level attention to detail and the ability to give heavy duty equipment a pristine, beautiful appearance.
*Property of Heat and Control
I designed and produced many billing inserts for Silicon Valley Power advertising the benefits of using solar power and other energy saving strategies. This billing insert was targeted towards families and how solar power energy can be used in the home. I used the sun as inspiration for the design and carried the colors through the rest of the design.
*Property of Cintara
Designed the double sided slick advertisement for a vacation home in Hawaii. This piece was selected because it demonstrates my ability to use color, shapes and typeography to create a good design that portrays a mood we want to convey to the target audience. For example, the mood conveyed is peace, relaxation, home away from home.
*Property of Cintara
Designed multiple proposal covers for Cintara. In the advertising and design industry, first impressions are crucial to landing those large money-making projects. Part of making a good first impression was to have an eye catching well designed cover holding together the company's samples of work.
*Property of Cintara
This was a collaborative project for the client, Zonare, where I produced product spreadsheets, brochures and pamphlets advertising the latest ultrasound equipment. I took medical equipment and gave it a pristine, friendly and inviting appearance.
*Property of Design2Market
A collaborative project where I designed/produced postcard mailers advertising upcoming tradeshows for the client Eklin. This piece demonstrates my ability to take veterinary equipment and give it a pristine, inviting appearance.
*Property of Design2Market
There is a collection of hotels in the San Francisco Bay Area of California that are owned by Pacific Hotels. We helped this company rebrand their hotel properties by redesigning the logos, brochures and redeveloping and redesigning for each hotel property as well as Pacific Hotels Company.
*Property of Design2Market
Designed and produced all of the printed marketing materials for the Sunnyvale Chamber of Commerce Awards Ceremony Dinner, these pieces received high praise and compliments from the commerce members and directors – Collaborative project